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Quick verdict
The Hue Smart Plug turns any dumb lamp or device into part of your Hue setup. It joins the Zigbee mesh as a router, which can help extend coverage to far corners of the house. The problem is the price. You get a basic on/off plug with no energy monitoring for more than what a Sonoff S31 or Zooz plug costs with full power metering. It makes sense if you are already deep in the Hue system and want everything on one mesh. Otherwise, look elsewhere.
Standout: Doubles as a Zigbee router to extend the Hue mesh while controlling a dumb device.
Notes last checked Mar 23, 2026.
Compatibility snapshot
Home AssistantgoodReliable local integration with minor caveats (a hub, manual config, or polling). Core function works locally.
Apple HomegoodWell supported, with only minor gaps.
Google HomegoodWell supported, with only minor gaps.
AlexagoodWell supported, with only minor gaps.
Works offlineyes
Setupeasy
Extra hub neededyes
Powermains
Local control facts
Home Assistant: hue integration, Local Push (home-assistant.io, checked Oct 10, 2026)
Why it stands out
reliable on/off switching through the Hue Zigbee mesh
also acts as a Zigbee router, extending your mesh network
Bluetooth fallback lets you control it from your phone without the Bridge for basic use
Reasons to hesitate
no energy monitoring, which most competing smart plugs include at a lower price
bulky design can block the adjacent outlet
overpriced for a plug that only does on/off with no power metering
Best for
Hue Bridge owners who want a dumb lamp on the same Zigbee mesh as their Hue lights
extending the Hue Zigbee mesh into rooms that need a router device
Avoid if
you want energy monitoring. Shelly, Sonoff, or Zooz plugs are better and cheaper
you do not already own a Hue Bridge. There is no reason to buy into Hue just for a plug
Privacy and local-control notes
Standard Hue Zigbee device with local control via the Bridge or a Zigbee coordinator. No energy monitoring means less data collected than plugs that track usage.
Home Assistant support: supported · integration path: Hue Bridge, zigbee2mqtt, or ZHA.
Buying reality check
Price notes: Overpriced compared to Zigbee plugs with energy monitoring. Only makes sense if you are already in the Hue system.
Verified price reads: lowest seen $28.48, latest $39.69 on Nov 5, 2026.
Black Friday 2026 smart home deals for Home Assistant and local-control homes: the lowest price I've recorded for 100+ Zigbee, Z-Wave, Matter and Wi-Fi devices.
Hue's Bridge Pro is $149.99 and the Bridge $79.99 on Hue's US store, after two rises this year. What the premium buys a Home Assistant or Apple Home house.
From the change log and the news briefs that name this product.
Verified against
The compatibility notes above have not been through the source audit yet.
The manufacturer's page is here; the notes were last checked Mar 23, 2026.
Black Friday smart home deals for Home Assistant: the prices to beat
Black Friday 2026 smart home deals for Home Assistant and local-control homes: the lowest price I've recorded for 100+ Zigbee, Z-Wave, Matter and Wi-Fi devices.
The ThirdReality Smart Plug Gen2 is the Zigbee plug to buy for Home Assistant: power reporting on ZHA and Zigbee2MQTT, plus Hue, Aqara and EU/UK frient picks.