Quick verdict
The Plug US Gen4 replaces the Plus Plug US and keeps everything that made that one a Home Assistant favourite: a 15 A relay, real power metering, a local RPC API, MQTT and scripting with no Shelly account. What is new is the radio choice. It ships in a Matter profile on Wi-Fi, and five presses of the button flip it into Zigbee mode where Zigbee2MQTT already has a device definition. Only one profile runs at a time, and the Zigbee profile drops the Wi-Fi firmware extras, so pick the mode that matches your network and leave it there. I haven't run this one; the notes come from the spec sheet, the Home Assistant integration docs and what other owners report.
Standout: One $20-class plug that can join Home Assistant three different local ways: native Shelly integration over Wi-Fi, ZHA or Zigbee2MQTT in Zigbee mode, or Matter.
Notes last checked Sep 6, 2026.